Vienna is different! The Austrian
capital’s well-known slogan is still remembered by many. This motto has
just taken on a new meaning since AEZ Leichtmetallräder, manufacturer
of premium alloy rims for the European car aftermarket, has implemented
a very special project together with a tradition-steeped Viennese
carriage company. Nomen est omen.
Johann Trampusch, a third-generation entrepreneur of horse-drawn
carriages, knows the meaning of URBAN
MOBILITY all too well. As a long-standing operator of
horse-drawn carriages, the so-called “Fiaker”, he has been transporting
everything from promotion tours to VIPs, irrespective of colour and
size, whether round or angular. For his company’s anniversary Trampusch
thought of a very special project which involves equipping his 70-year
old, elegant “Lederlandauer” carriage with alloy rims. This is no
ordinary mission, nobody has ever tried it before. Hence, the result
was quite the sensation.
No ordinary job
Johann Trampusch’s call was initially met with suspicion by technical
development staff at AEZ Leichtmetallräder GmbH, thinking they were
listening to a prank call by a radio station for the early-morning
amusement of millions of listeners. A few cups of coffee later, during
which the general feasibility was discussed, the conversation picked up
speed and the project started taking shape. It soon became a real
challenge for AEZ designers and technicians.
“By the time we had our third round
of coffee it was clear that we would accept this extraordinary
assignment. Our product development division immediately drafted
technical feasibility plans while marketing began their preparations.
This challenge also helped everybody involved to break away from daily
routines,” says Norbert
Frohner, managing director of ALCAR LEICHTMETALLRÄDER GmbH.
Tradition and modernism in perfect
harmony
First off, we measured all axles and wheel hubs. It soon became clear
that we were dealing with many small details that needed to be drawn up
accurate to the millimeter before they were handed over to the
mouldmaker. The hotrod began to take shape. The AEZ Yacht SUV was the
rim of choice in 22-inch for the rear axle and 20-inch for the front
axle, because the horse-drawn carriage rides on a <<staggered fitment>> as
part of its “Original Equipment”. The first prototype was almost a
perfect fit. With some small adaptations here and there the hotrod
carriage started rolling through Vienna. “The cornering is much
better,” says initiator and carriage legend Johann Trampusch about this
exceptional ride.
AEZ Yacht SUV –
Facts and Figures:
Dimensions: 8.5 x 18, 8.5 x 19, 9.0 x 20, 10 x 20, 10 x 21 and 10 x 22
Finish: high gloss
Construction: cast, one-piece
Load: up to 995 kg
VTA: yes
TPMS: 100% Fit for TPMS
Price: starting from 123 EUR (Germany)
Warranty: 3 years
Copyright
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Contact (press only):
ALCAR Corporate Communications, Hieronymus Tupay;
Leobersdorfer Str. 24; A-2552 Hirtenberg;
phone: +43/2256/801 500; e-mail:
h.tupay@alcar-wheels.com
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MediaTel PR agency, Haldenweg 2, 72505 Krauchenwies-Ablach,
E-mail: presse@mediatel.biz, Tel +49 (0) 7576-9616-12
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